Aachen, January 16, 2026 – Astore, the global purchasing organization of the Accor Group and individual hotels, has extended the partnership with m3connect, a specialist in digital hotel infrastructure, within its portfolio. Selected services – including high-speed Wi-Fi, WiFi4ALL, in-room TV platforms, and digital signage – are now centrally accessible through Astore to hotels in more than 40 countries across Europe and North Africa.

Hotels benefit from a quality-assured selection of digital infrastructure solutions that have been proven in many installations, meet established standards, and can be seamlessly integrated into various structures and operational models—regardless of location, size, or operator type.

 

Proven Technological Expertise – Now Available Across the Entire Astore Network

m3connect has been one of the trusted Wi-Fi service providers for numerous Accor Group hotels in Germany and Austria for many years. In this role, the company has implemented a wide range of challenging digitalization projects – with a deep understanding of the technical requirements, operational processes, and IT-specific standards within the group.

Through Astore, hotels across more than 40 countries in Europe and North Africa now gain direct access to selected digital solutions from m3connect — including high-speed Wi-Fi, WiFi4ALL (including gateway), IPTV, and digital signage. These core offerings form a reliable and scalable foundation for modern, brand-compliant IT infrastructures that can be efficiently deployed and centrally managed.

Core Technologies Accessible via Astore

As part of a modular portfolio, the solutions available through Astore include core digital technologies such as high-speed Wi-Fi, IPTV, and digital signage, forming a reliable foundation for consistent and scalable IT infrastructures.

Extended Modular Portfolio of m3connect

Beyond the solutions available via Astore, m3connect also offers a broader modular portfolio of digital infrastructure technologies and managed services. These can be seamlessly integrated into existing hotel environments and flexibly adapted to individual project needs.

This portfolio includes:

• Wi-Fi & LAN networks
• IPTV & In-room TV portals
• VoIP & telephony
• CCTV & security solutions
• Digital signage & conference technology
• Central control & system integration

As a full-service provider, m3connect supports hotels at every stage — from strategic consulting and planning through implementation, operation, and ongoing support. The benefits: a central point of contact, less coordination effort, standardized quality across all locations, and a future-proof, cloud-based system that can be flexibly adapted to different hotel brands, sizes, and regional conditions.

Proven, Efficient, Integrated – Inclusion After Rigorous Selection

The inclusion of specific m3connect solutions in the Astore portfolio followed a selection process based on long-standing experience, with particular emphasis on scalability, IT compatibility, and international rollout expertise.

“m3connect is a reliable partner for us in many Accor hotels, delivering technologically mature and operationally integrable solutions. The inclusion in the Astore portfolio provides a clear added value – for us as franchisees as well as for the hotels: it enables centralized, cross-brand procurement and thus facilitates the efficient implementation of our digitalization strategy across multiple locations.“ — Dmitry Slugin, Head of IT, The Chocolate on the Pillow Group

m3connect: One of Accor’s Preferred Partners for In-Room TV Solutions

At the beginning of 2025, Accor named m3connect as a preferred partner for its cloud-based in-room TV platform. The m3connect solution was particularly compelling thanks to its modern, clearly structured user interface with intuitive navigation and integrated upselling functions, which offer guests a contemporary user experience and offer hotels additional revenue potential.

The platform also meets all the technical requirements of modern hotel operations: centrally controllable, scalable, PMS-compatible, and immediately ready for use on existing TV sets, without additional hardware or costly conversions. Content such as welcome screens, streaming offers or additional services can be managed across brands and distributed efficiently, resulting in a consistent guest experience at all locations.

Standardized Technology for an International Network

As part of the Astore portfolio, hotels within the network — including Accor brands and other hotel groups —gain access through Astore to a focused range of m3connect’s digital solutions. These form key elements within m3connect’s extensive modular portfolio, offering a reliable and scalable foundation adaptable to international standards and diverse operational models. Depending on project needs and regional specifics, these solutions can be complemented by additional components from m3connect’s broader portfolio to support a comprehensive, future-ready IT strategy — enabling hotels to continuously refine and enhance their digital infrastructure.

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The m3connect solutions are now available via Astore in the following countries: Albania, Algeria, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Morocco, Monaco, Netherlands, North Macedonia, Poland, Portugal, Romania, Spain, Malta, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Tunisia, Ukraine, the United Kingdom and Uzbekistan.