Aachen, May 7, 2025 – Today’s guest expectations go beyond traditional TV offerings; they expect an entertainment experience that works as seamlessly as it does at home. In collaboration with LG, m3connect now offers native Chromecast integration on LG Hospitality TVs—a first that allows guests to stream content directly from their smartphone to the TV without the need for additional devices or personal logins.
The solution is Google-certified and offers hotels the advantage of simple, centralized management via the conn4 portal, enabling fast, privacy-compliant integration into hotel operations while significantly reducing the technical workload for staff.
Why “Native” is a Real Step Forward
Until now, many hotels relied on external dongles, set-top boxes, or proprietary solutions to offer streaming services to guests. These solutions were often complex, maintenance-intensive, or raised privacy concerns.
The new solution is a natively integrated alternative: Chromecast is now built directly into the hotel TV – with no additional hardware, no personal logins, and tailored to the needs of hotel operations.
Key Benefits of Native Integration at a Glance
- BYOD Streaming: Stream directly from personal devices
- No Hardware: No dongle or external device required
- No Login: No personal data entry on the TV
- QR Code Pairing: Secure, room-specific, and intuitive
- Google-Certified: Officially approved for hospitality use
- Centrally Managed: Fully integrable and controllable via conn4
Quick and User-Friendly Usage
After check-in, guests connect to the hotel Wi-Fi. The TV displays a unique QR code and numeric code that allow the guest’s device to be paired with the room’s TV – with no need for personal logins or app registrations. Guests can then cast content from their smartphone, tablet, or laptop directly to the screen – compatible with Android, iOS, and Chrome-based devices, without the need for additional installations.
The Platform Behind the Solution: conn4
conn4 is m3connect’s central guest platform. It acts as the interface between network technology and user interface, bundling digital services such as Wi-Fi access, streaming functions, or guest information into one centrally managed system.
conn4 plays a key role in the Chromecast integration: it ensures secure, room-specific device pairing in the background and enables privacy-compliant use of the native TV function – with no technical effort required by hotel staff.
Secure and precise room-specific use of the native Chromecast function requires specialized network configurations, segmentation, and precise device assignments – needs that typically cannot be met by in-house hotel IT. conn4 takes over this complexity and enables a privacy-compliant, centrally manageable integration into daily hotel operations.
Powerful Technology, Easy to Use
“With LG, we’re expanding our range of native Chromecast integrations, giving hotels even more flexibility when choosing devices for a modern guest experience,” says Andreas Pohl, VP Product Development at m3connect. “Following our successful collaboration with Philips, we’re now offering a fully integrated solution on LG Hospitality TVs as well – one that meets both guest expectations and the demands of efficient, seamless hotel operations. We’re already working on the next integration for Samsung Hospitality TVs to further expand our platform and provide hotels with a consistent solution across different manufacturers,” Pohl adds.
Native Chromecast integration is now available for hotels using supported LG Hospitality TVs. The solution is Google-certified and meets all requirements for stable and secure use in hospitality environments. With this step, m3connect adds another leading TV system to its existing offering. More information and a list of supported models are available upon request.
About m3connect
Since 2001, m3connect has become one of Europe’s leading wireless internet service providers, with offices in Aachen, Munich, Karlsruhe, Berlin, San Francisco, Šibenik (Croatia), and the United Arab Emirates. The company currently supports around 17,000 customer sites across more than 40 countries. As a pioneer in cloud technologies, m3connect has been expanding its proprietary platform for over 20 years.
A technology leader in wireless networking, m3connect delivers best-in-class internet connectivity with flexible design. The company works with state-of-the-art technologies such as WiFi, private LTE, and 5G, and develops innovative software solutions including SD-WAN and various digital applications. Its portfolio includes digital signage, guest infotainment systems, VoIP, VoD, and location-based services. m3connect also acts as a platform developer, integrating its solutions seamlessly into clients’ existing processes.
