Aachen, January 16, 2026 – Astore, the global procurement organization of the Accor Group and other hotels, has expanded its portfolio through a partnership with m3connect, a specialist in digital hotel infrastructure. Selected services, including high-speed Wi-Fi, WiFi4ALL including gateway, in-room TV platforms, and digital signage, are now centrally accessible via Astore for hotels in more than 40 countries across Europe and North Africa.
Hotels now gain access to a quality-assured selection of digital infrastructure solutions that have proven themselves in numerous installations, meet established standards, and can be seamlessly integrated into various operating structures regardless of location, size, or operator model.
Proven Technological Expertise – now available throughout the entire Astore network
For many years, m3connect has been one of the most trusted WiFi service providers for Accor Group hotels in Germany and Austria. In this role, the company has implemented a variety of sophisticated digitalization projects, with a deep understanding of the technical requirements, operational processes, and IT-specific standards within the group.
Through Astore, hotels in more than 40 countries in Europe and North Africa now have direct access to selected digital solutions from m3connect, including high-speed Wi-Fi, WiFi4ALL including gateway, in-room TV platforms, and digital signage. These core offerings form a reliable and scalable foundation for modern, brand-compliant IT infrastructures that can be efficiently deployed and centrally managed.
Expanded Modular Portfolio from m3connect
In addition to the solutions available through Astore, m3connect offers a modular portfolio of complementary services that can be seamlessly integrated into existing hotel environments and adapted to different project requirements.
This portfolio includes:
- WLAN and LAN networks
- IPTV and In-Room TV portals
- VoIP and Cloud-Based Phone Systems
- CCTV and Security Solutions
- Digital Signage and Conference Technology
- Centralized Control and System Integration
As a full-service provider, m3connect supports hotels through all project phases, from strategic consulting and planning to implementation, operation, and ongoing support. Hotels benefit from a central point of contact, reduced coordination effort, and standardized quality across all locations.
Proven, Efficient, Integrated – Inclusion Following Strict Selection
The inclusion of selected m3connect solutions in the Astore portfolio took place as part of a structured selection process. Evaluation criteria included scalability, IT compatibility, and experience with international rollouts.
“m3connect is a reliable partner for us in many Accor hotels, delivering technologically mature and operationally integrable solutions. The inclusion in the Astore portfolio offers clear added value, both for us as franchisees and for the hotels. It enables centralized, cross-brand procurement and facilitates the efficient implementation of our digitalization strategy across multiple locations.” – Dmitry Slugin, Head of IT, The Chocolate on the Pillow Group
m3connect: One of Accor’s Preferred Partners for In-Room TV Solutions
In early 2025, Accor appointed m3connect as a preferred partner for its cloud-based in-room TV platform. Decisive factors included the modern, clearly structured user interface, intuitive navigation, and integrated upselling functions that provide guests with a contemporary experience while opening up additional revenue potential for hotels.
The platform also meets all technical requirements of modern hotel operations: centrally controllable, scalable, PMS-compatible, and ready for use on existing televisions without additional hardware or costly retrofitting. Content such as welcome screens, streaming offers, and additional services can be managed across brands and delivered efficiently, ensuring a consistent guest experience across all locations.
Standardized Technology for an International Network
As part of the Astore portfolio, hotels including Accor brands and other hotel groups gain access to a selection of digital solutions from m3connect. These form central building blocks within m3connect’s overall modular portfolio and enable the construction of reliable, scalable IT structures that meet international standards and support different operating models. Depending on project requirements and regional conditions, these solutions can be supplemented by additional components from the expanded m3connect portfolio, enabling a comprehensive, future-proof IT strategy with which hotels can continuously develop their digital infrastructure.
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m3connect solutions are now available in the following countries via Astore:
Albania, Algeria, Andorra, Armenia, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Denmark, Germany, Estonia, Finland, France, Georgia, Greece, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Morocco, Monaco, Netherlands, North Macedonia, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Spain, Czech Republic, Tunisia, Ukraine, Hungary, United Kingdom, and Uzbekistan. Luxembourg, Morocco, Monaco, Netherlands, North Macedonia, Poland, Portugal, Romania, Spain, Malta, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Tunisia, Ukraine, United Kingdom, and Uzbekistan
