Aachen, May 7, 2025 – Today’s hotel guests expect more than traditional TV offerings – they want an entertainment experience that works as smoothly as it does at home. In collaboration with LG, m3connect now offers a fully native Chromecast solution on LG Hospitality TVs – a first that allows guests to stream content directly from their smartphone to the TV without the need for additional devices or personal logins.

The solution is Google-certified and offers hotels the advantage of simple, centralized management through the conn4 portal, enabling fast, privacy-compliant integration into hotel operations while significantly reducing the technical workload for staff.

Why “native” is a real step forward

Until now, many hotels relied on external dongles, set-top boxes, or proprietary solutions to offer streaming services to guests. These solutions were often complex, maintenance-intensive, or raised privacy concerns.
The new solution is a natively integrated alternative: Chromecast is now built directly into the hotel TV – with no additional hardware, no personal logins, and tailored to the needs of hotel operations.

Key benefits of native integration at a glance:

• BYOD Streaming: Stream directly from personal devices
• No Hardware: No dongle or external device required
• No Login: No personal data entry on the TV
• QR Code Pairing: Secure, room-specific, and intuitive
• Google-Certified: Officially approved for hospitality use
• Centrally Managed: Fully integrable and controllable via conn4

Quick and user-friendly use

After check-in, guests connect to the hotel Wi-Fi. The TV displays a unique QR code and numeric code that allow the guest’s device to be paired with the room’s TV – with no need for personal logins or app registrations. Guests can then cast content from their smartphone, tablet, or laptop directly to the screen – compatible with Android, iOS, and Chrome-based devices, without the need for additional installations.

The platform behind the solution: conn4

conn4 is m3connect’s central guest platform. It acts as the interface between network technology and user interface, bundling digital services such as Wi-Fi access, streaming functions, or guest information into one centrally managed system.
conn4 plays a key role in the Chromecast integration: it ensures secure, room-specific device pairing in the background and enables privacy-compliant use of the native TV function – with no technical effort required by hotel staff.

Secure and precise room-specific use of the native Chromecast function requires specialized network configurations, segmentation, and precise device assignments – needs that typically cannot be met by in-house hotel IT. conn4 takes over this complexity and enables a privacy-compliant, centrally manageable integration into daily hotel operations.

Strong technology, easy to use

“With LG, we’re expanding our range of native Chromecast integrations, giving hotels even more flexibility when choosing devices for a modern guest experience,” says Andreas Pohl, VP Product Development at m3connect. “Following our successful collaboration with Philips, we’re now offering a fully integrated solution on LG Hospitality TVs as well – one that meets both guest expectations and the demands of efficient, seamless hotel operations. We’re already working on the next integration for Samsung Hospitality TVs to further expand our platform and provide hotels with a consistent solution across different manufacturers,” Pohl adds.

The native Chromecast integration is now available for hotels using supported LG Hospitality TVs. The solution is Google-certified and meets all requirements for stable and secure use in hospitality environments. With this step, m3connect adds another leading TV system to its existing offering. More information and a list of supported models are available upon request.

 

About m3connect
Since 2001, m3connect has become one of Europe’s largest wireless internet service providers – with offices in Aachen, Munich, Karlsruhe, Berlin, San Francisco, Šibenik (Croatia), and the United Arab Emirates. m3connect serves approximately 17,000 customer locations in over 40 countries and has been expanding its self-developed platform as a cloud technology pioneer for over 20 years.
As a technology leader, m3connect delivers wireless best-in-class internet networking with flexible design. The company works with state-of-the-art technologies such as WiFi, private LTE, and 5G, and develops innovative software solutions like SD-WAN and various digital applications.
Its portfolio includes digital signage, guest infotainment systems, VoIP, VoD, and location-based services. m3connect is a platform developer and integrates its solutions into the existing processes of its customers.

 

Please send a copy or link to any publications to:

Press contact m3connect
Emina Iljazovic
Marketing & Communications Manager
m3connect GmbH
Pascalstraße 18
52064 Aachen
Email: e.iljazovic@m3connect.de

From April 28 to 30, 2025, m3connect will be attending the IHG Technology Conference EMEAA West at the InterContinental Istanbul as a platinum sponsor.

As a trusted partner, we have been supporting the implementation of IHG Connect across Europe, the Middle East, and Africa for many years. With experience from numerous projects, we are well-acquainted with the technical requirements, standards, and processes within the IHG Group. We support hotels in deploying and operating cloud-based, centrally managed network infrastructures. In doing so, we implement standardized network concepts that provide a consistent infrastructure across IHG – reliable in operation and designed for scalability and future growth.

The IHG Technology Conference is a great opportunity to engage directly with IHG stakeholders, share experiences, gain new perspectives, and initiate joint developments.

Our General Manager EMEA, Jeroen Wisse, will present insights into our work with IHG Connect. His session will focus on key network requirements and common challenges in international rollouts – particularly around integration, scalability, and operational reliability. Our long-standing experience with IHG’s technical standards and internal processes forms the foundation for these solutions – and will be illustrated through concrete examples from practice.

We look forward to engaging with project managers and technical stakeholders who are shaping the digital infrastructure of the IHG Group – and creating long-term value in the process.

 

Efficient IT Solutions as the Key to Success

Aachen, March 13, 2025 – B&B HOTELS is growing rapidly and relying on innovative technologies to support its expansion. In close partnership with m3connect, B&B HOTELS is optimizing its IT infrastructure and digital processes, utilizing the “Hotel in the Box” solution for fast, secure, and efficient IT integration at new locations.

B&B HOTELS has established itself as one of the leading hotel groups in the value-for-money segment. With a clear vision and an impressive expansion strategy, the hotel chain has positioned itself not only as a favorite for budget-conscious travelers but also as a benchmark for quality and modern hotel concepts.

Since opening its first hotel in Germany in 1998, B&B HOTELS has continuously pursued growth. In 2024, the company reached a major milestone: over 850 hotels across Europe—including Germany, Austria, Italy, and the United Kingdom—were successfully opened or acquired. Particularly in Germany and Austria, the hotel chain continues to pursue ambitious plans, aiming to operate 400 hotels by 2030.

Technological Advancement in 2024: B&B HOTELS Relies on Its Partnership with m3connect

This success is built not only on a strong brand and concept but also on a robust, scalable IT infrastructure that enables B&B HOTELS to meet the demands of modern hospitality. This is where m3connect comes in—a long-standing partner supporting B&B HOTELS in digital transformation and efficiency improvements.

Since 2019, m3connect has been the IT partner of B&B HOTELS, providing a comprehensive range of services from a single source. Their solutions include high-performance WiFi installations, VoIP systems, TV integration, and SD-WAN, all tailored to B&B HOTELS’ requirements. Together, the two partners developed the “Hotel in the Box” solution, which enables a fast and reliable IT integration for new locations.

This all-in-one system consolidates key IT components into a compact network cabinet, including access gateways, RUCKUS switches, UPS systems (uninterruptible power supply), and an LTE modem for a stable, fail-safe internet connection. Additionally, the “Hotel in the Box” solution meets B&B HOTELS’ high-security requirements, ensuring comprehensive network protection. The network cabinet is pre-configured and tested by m3connect, so when it arrives at a B&B HOTELS site, it only needs to be connected to be operational. This minimizes time and costs, reduces technical efforts, and ensures seamless integration of new hotels into the existing IT infrastructure.

Maximum Efficiency: Fast Integration of New Locations

A standout example of this successful collaboration is the rapid connection of 30 hotels to the B&B HOTELS network within a very short time. On one particular day, eight hotels were successfully integrated simultaneously. This project demonstrates how effectively the “Hotel in the Box” solution is deployed in daily operations and how m3connect actively supports B&B HOTELS’ ambitious growth strategy with innovative IT solutions.

“2024 was a great year for our collaboration with B&B HOTELS: over 50 acquisitions, more than 30 renovations, over 30 new locations in Italy, and many other successful projects,” says Karlo Bjelic, Account Manager at m3connect. “With innovative concepts like ‘Hotel in the Box’ and a trusted partnership, we demonstrate how technology can drive growth and efficiency in the hospitality industry.”

As one of Europe’s largest Wireless Internet Service Providers, m3connect supports approximately 17,000 locations in over 27 countries worldwide. For more than 20 years, m3connect has been a pioneer in cloud technologies, continuously expanding its proprietary platform. Utilizing cutting-edge technologies such as WiFi, private LTE, and 5G, alongside solutions like SD-WAN and digital applications, m3connect delivers flexible and scalable solutions tailored to the needs of the hospitality industry.

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Hotel in the Box – The Smart Solution for a Modern Hotel Network

With B&B HOTELS’ rapid expansion, the need arose for a hotel network that combines resilience, failover security, flexibility, and scalability. The goal was to handle increasing bandwidth demands while seamlessly integrating new locations and applications.

Together with m3connect, B&B HOTELS developed a powerful network that advances the hotel chain’s digital transformation. It features intelligent and redundant data center networking, a flexible SD-WAN (Software-Defined Wide Area Network), an LTE-based backup solution, and a centralized structure with effective multi-provider management.

At the heart of this development is the “Hotel in the Box” solution, which integrates all essential components into a compact network cabinet. Gateways, core switches, backup systems, as well as PCs, printers, and thin clients, are pre-installed, tested, and shipped as a ready-to-use package. This solution was developed in close collaboration with B&B HOTELS to address space constraints and logistical challenges efficiently while simultaneously reducing costs.

The pre-configured and tested network cabinets are delivered as a complete solution. On-site, technicians no longer need to unpack, install, and configure individual components—the cabinet simply needs to be connected and is immediately operational. This significantly accelerates setup and ensures a seamless integration of new hotels into the existing IT infrastructure.

The “Hotel in the Box” Solution: Efficient and Future-Oriented

The “Hotel in the Box” solution is a prime example of efficient, future-proof IT infrastructure, helping B&B HOTELS navigate the challenges of a dynamic market. Thanks to this solution, 30 hotels were integrated in record time—with eight hotels going live on a single day. This level of efficiency is key to keeping pace with B&B HOTELS’ rapid expansion.

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About m3connect

Since 2001, m3connect has become one of Europe’s largest Wireless Internet Service Providers, with offices in Aachen, Karlsruhe, Munich, San Francisco, the United Arab Emirates, and Šibenik (Croatia). Supporting around 17,000 locations across 27+ countries, m3connect has been at the forefront of cloud technologies for over two decades, continuously expanding its proprietary platform.

As a technology leader, m3connect provides best-in-class wireless internet connectivity with flexible designs. The company works with state-of-the-art technologies such as WiFi, private LTE, and 5G, offering innovative software solutions like SD-WAN and various digital applications. Its comprehensive service portfolio includes Digital Signage, Guest Infotainment Systems, VoIP, VoD, and Location-Based Services. m3connect is not just an integrator but a platform developer, ensuring seamless integration into customers’ existing processes.

 

About B&B Hotels

B&B HOTELS is one of the most important economic hotel groups in Europe. Founded in Brest in 1990, the group has a network of more than 850 hotels in 17 countries in Europe, Brazil and America. B&B HOTELS is positioned in the Value for Money sector and aims to offer its customers comfort and quality at the best value for money. B&BHOTELS has been present on the German market since 1998 and is currently represented with over 220 hotels in more than 110 cities. Further information can be found at bbhotels.com.

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Press Contact – m3connect

Emina Iljazovic
Marketing & Communications Manager
m3connect GmbH
Pascalstraße 18
52064 Aachen
Tel.: +49 241 980 986 167
E-Mail: e.iljazovic@m3connect.de

For publication or editorial use, please send a copy or notification with a link to e.iljazovic@m3connect.de.

Visit us from March 18-20 at IHTF Europe 2025 | 📍 Booth 28 & 29

The hospitality industry is facing growing challenges—rising guest expectations, digital transformation, and the need for efficient processes. m3connect provides the technological foundation to future-proof hotels. At the International Hotel Technology Forum Europe 2025, we will showcase solutions that integrate networks, IT management, and entertainment into a powerful, unified concept.

Our comprehensive IT solutions for hotel chains

• End-to-end network solutions: Hotels need stable, high-performance networks. We design tailored concepts, implement them, and manage ongoing operations. The result: higher efficiency, less effort, and optimized costs.
• Technical infrastructure for modern hotel management: From routers and access points to TV systems and headend stations, we provide everything hotels need for a secure, stable, and connected IT infrastructure, ensuring seamless interaction between all components.
• Cloudification and virtualization: Less hardware, more control. We seamlessly integrate cloud solutions into existing networks, giving hotels greater flexibility and scalability. Virtualizing applications enhances security while reducing physical infrastructure needs.
• Developing IT standards & ensuring long-term optimization: Standardized IT enables consistent service quality, simplified maintenance, and streamlined processes across all locations. We create customized IT standards that align with hotel processes, operational needs, and growth strategies—ensuring they work long-term and continue evolving.
• Unified IT standards for efficiency and scalability: A standard is only valuable when consistently implemented. We ensure that all locations follow the same IT guidelines, optimizing processes and reducing operational costs sustainably.
• Our conn4 solution: Centrally manage WiFi, infotainment, VoIP, and digital signage while delivering personalized content for a seamless, connected hotel experience.

Introducing our new TV portal

At IHTF Europe 2025, we are also introducing our new TV portal. We look forward to discussing industry trends, exchanging insights, and hearing your feedback!

📍 Visit us at Booth 28 & 29.