Aachen, January 16, 2026 – Astore, the global purchasing organization of the Accor Group and individual hotels, has extended the partnership with m3connect, a specialist in digital hotel infrastructure, within its portfolio. Selected services – including high-speed Wi-Fi, WiFi4ALL, in-room TV platforms, and digital signage – are now centrally accessible through Astore to hotels in more than 40 countries across Europe and North Africa.

Hotels benefit from a quality-assured selection of digital infrastructure solutions that have been proven in many installations, meet established standards, and can be seamlessly integrated into various structures and operational models—regardless of location, size, or operator type.

 

Proven Technological Expertise – Now Available Across the Entire Astore Network

m3connect has been one of the trusted Wi-Fi service providers for numerous Accor Group hotels in Germany and Austria for many years. In this role, the company has implemented a wide range of challenging digitalization projects – with a deep understanding of the technical requirements, operational processes, and IT-specific standards within the group.

Through Astore, hotels across more than 40 countries in Europe and North Africa now gain direct access to selected digital solutions from m3connect — including high-speed Wi-Fi, WiFi4ALL (including gateway), IPTV, and digital signage. These core offerings form a reliable and scalable foundation for modern, brand-compliant IT infrastructures that can be efficiently deployed and centrally managed.

Core Technologies Accessible via Astore

As part of a modular portfolio, the solutions available through Astore include core digital technologies such as high-speed Wi-Fi, IPTV, and digital signage, forming a reliable foundation for consistent and scalable IT infrastructures.

Extended Modular Portfolio of m3connect

Beyond the solutions available via Astore, m3connect also offers a broader modular portfolio of digital infrastructure technologies and managed services. These can be seamlessly integrated into existing hotel environments and flexibly adapted to individual project needs.

This portfolio includes:

• Wi-Fi & LAN networks
• IPTV & In-room TV portals
• VoIP & telephony
• CCTV & security solutions
• Digital signage & conference technology
• Central control & system integration

As a full-service provider, m3connect supports hotels at every stage — from strategic consulting and planning through implementation, operation, and ongoing support. The benefits: a central point of contact, less coordination effort, standardized quality across all locations, and a future-proof, cloud-based system that can be flexibly adapted to different hotel brands, sizes, and regional conditions.

Proven, Efficient, Integrated – Inclusion After Rigorous Selection

The inclusion of specific m3connect solutions in the Astore portfolio followed a selection process based on long-standing experience, with particular emphasis on scalability, IT compatibility, and international rollout expertise.

“m3connect is a reliable partner for us in many Accor hotels, delivering technologically mature and operationally integrable solutions. The inclusion in the Astore portfolio provides a clear added value – for us as franchisees as well as for the hotels: it enables centralized, cross-brand procurement and thus facilitates the efficient implementation of our digitalization strategy across multiple locations.“ — Dmitry Slugin, Head of IT, The Chocolate on the Pillow Group

m3connect: One of Accor’s Preferred Partners for In-Room TV Solutions

At the beginning of 2025, Accor named m3connect as a preferred partner for its cloud-based in-room TV platform. The m3connect solution was particularly compelling thanks to its modern, clearly structured user interface with intuitive navigation and integrated upselling functions, which offer guests a contemporary user experience and offer hotels additional revenue potential.

The platform also meets all the technical requirements of modern hotel operations: centrally controllable, scalable, PMS-compatible, and immediately ready for use on existing TV sets, without additional hardware or costly conversions. Content such as welcome screens, streaming offers or additional services can be managed across brands and distributed efficiently, resulting in a consistent guest experience at all locations.

Standardized Technology for an International Network

As part of the Astore portfolio, hotels within the network — including Accor brands and other hotel groups —gain access through Astore to a focused range of m3connect’s digital solutions. These form key elements within m3connect’s extensive modular portfolio, offering a reliable and scalable foundation adaptable to international standards and diverse operational models. Depending on project needs and regional specifics, these solutions can be complemented by additional components from m3connect’s broader portfolio to support a comprehensive, future-ready IT strategy — enabling hotels to continuously refine and enhance their digital infrastructure.

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The m3connect solutions are now available via Astore in the following countries: Albania, Algeria, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Morocco, Monaco, Netherlands, North Macedonia, Poland, Portugal, Romania, Spain, Malta, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Tunisia, Ukraine, the United Kingdom and Uzbekistan.

We are pleased to announce an important expansion of our corporate group:

e-dynamics, a data analytics specialist with more than 25 years of experience, is becoming part of the m3connect Group.

With this step, we are bringing together two areas that are essential for the development of many industries: a powerful infrastructure as the technical backbone – from networks to WLAN and login systems to central interfaces – and the ability to analyze and leverage the data generated across these systems.

Infrastructure + Analytics: Two complementary strengths combined

For more than two decades, e-dynamics has specialized in preparing data from various operational and technical systems so it can be evaluated in a consistent structure. The company brings experience from projects with BMW, Bosch, Merck, and Deutsche Telekom – wherever large data volumes become valuable only through clean collection, validation, and modeling.

m3connect has been operating the digital infrastructure of numerous companies in the hospitality, retail, industrial, logistics and other sectors for many years. These connected systems generate extensive data every day – from CRM and loyalty information to network, performance, and touchpoint data. Until now, many of these data sources existed in separate systems and could only be linked to a limited extent.

With the integration of e-dynamics, we can now bring these data streams together in a unified structure and analyze them holistically. This reveals insights that were previously hidden – such as usage patterns, highly frequented areas, or operational potential.

Analyzing the entire data landscape as a key value driver

The connected data ecosystem opens up new opportunities for companies across industries – from manufacturing and retail to logistics, healthcare and hospitality. These include:

• Understanding processes, user behavior and decision paths across different systems, identifying patterns that previously remained hidden.
• Optimizing digital content, services and processes based on transparent usage across all applications and interfaces.
• Identifying economic potential more precisely, such as profitable segments or recurring trends.
• Making more informed investment, capacity and pricing decisions, as data from web, CRM, ERP, network and other operational systems are evaluated in context for the first time.
• Detecting operational or technical irregularities earlier by jointly assessing movement, usage and network data.

The key advantage: For the first time, all relevant information is available in a consistent context – regardless of industry, location or system environment. The integration of e-dynamics marks an important milestone – for our customers, for our group and for the next generation of data-driven solutions.

One strong team – now even stronger

For us, the integration of e-dynamics is more than a technological enhancement.
It expands our expertise, strengthens our organization and signals clearly how we are evolving as a group.

We are very much looking forward to our shared future.

Welcome to the m3connect Group, e-dynamics.

Image description (from left to right): Joachim Lanfermann, Ramona Juretzek (Managing Director, e-dynamics), Emilio Dragas (Managing Director, m3connect)

We’re proud to share that m3connect has been recognized as Partner of the Year FY25 in the Small & Medium Business category for the Middle East & Africa region at the Comstor & Cisco Summit and Reseller Excellence Awards!

This recognition highlights our commitment to delivering first-class solutions and implementing reliable, secure, and high-performance IT infrastructures together with our partners. It also reflects the success of numerous international hospitality projects, where our teams ensure the highest standards of quality and reliability worldwide.

Our international growth and the pace at which m3connect has evolved in recent years are mirrored in this award. With customers in 45+ countries and projects across North and South America, Europe, Africa, and Asia, m3connect has truly become a global player. Our office in the United Arab Emirates plays a key role in overseeing the Middle East & Africa region – now an essential part of our international business.

A heartfelt thank you to Cisco, Comstor, and all our colleagues for contributing to this success. We look forward to continuing our collaboration and reaching new milestones together.

Our technology is now used by customers in 40 countries – across five continents and a wide range of industries.

It’s a milestone that reflects steady, sustainable growth – driven by long-standing client relationships, new partnerships, and a team that shows up every day with dedication and expertise.

Some clients have been with us from the start, others joined over time – and new ones continue to place their trust in our solutions.
What makes this number meaningful to us? It stands for trust – and for technology that proves itself across different markets and use cases.

“Our international growth isn’t accidental. It’s built on technological clarity, scalable solutions, and a deep understanding of our clients’ needs. That’s what makes our approach work globally.” – Emilio Dragas, CEO, m3connect

Technology opens doors – trust turns it into progress. Thank you to everyone who’s been part of this journey.