From 22–26 February 2026, m3connect will be present together with Huawei at EuroShop / EuroCIS in Düsseldorf.

Visitors can find us at the Huawei booth (Hall 5, Booth B39). The focus of our trade fair presence is the question of how two key requirements in retail can be effectively combined: a stable, scalable IT infrastructure and the use of data generated in day-to-day operations.

Retail Connectivity at Scale

m3connect plans, implements and operates retail networks at scale – ranging from LAN and WLAN to SD-WAN, multi-provider connectivity and 24/7 operations. The goal is to create a reliable, future-proof IT foundation for store networks that meets the demands of modern retail organizations.

Retail Data Analytics & Business Insights

In retail operations, data is generated from many different sources – not only from the network itself, but also from POS systems, CRM platforms, web and digital touchpoints, as well as operational processes. m3connect brings these data sources together, puts them into context and turns them into business-relevant insights that create transparency and support well-informed decision-making in retail.

Roundtable on 25 February 2026: Expertise from Operations and Solution Design

On 25 February 2026, Roland Heinen, Chief Sales Officer at m3connect, will take part in the Huawei roundtable.

Under the title “From Retail Connectivity to Data Analytics and Business Insights”, he will discuss together with other participants how stable store IT and data-driven operations form the foundation for future-ready retail organizations.

Meet Us On Site

We look forward to exchanging ideas with retail professionals and decision-makers in person.

Feel free to speak with us directly at the Huawei booth (Hall 5, Booth B39) or contact us in advance to schedule a meeting.

Centrally controlled, future-proof connection: The Sunčani Hvar hotel group has worked with m3connect to implement a central IT infrastructure that connects all eight hotels on the island of Hvar. The aim was to strategically modernize the digital infrastructure – with a view to a consistent guest experience, more efficient administration, and a sustainable technological basis.

💡 At the heart of the central network solution:
A dedicated on-premises data center with a security access gateway centrally connects all eight locations. The infrastructure is based on WiFi6 technology and is fully IoT-enabled—a crucial prerequisite for current and future smart hotel solutions.

The most important advantages of the central IT infrastructure:

• Seamless WiFi access: Guests benefit from simple and secure login, which ensures continuous connectivity even when switching between hotels thanks to automatic relogin.
• Consistent digital experience: Wi-Fi, in-room TV, and mobile services are consistent and brand-compliant across all locations.
• In-room entertainment just like at home: The centralized Chromecast solution allows guests to stream their own content directly and securely to the room TVs – conveniently, intuitively, and without additional hardware.

Increased efficiency in hotel operations:

• Centralized IT control: Networking enables centralized management of the IT infrastructure for all eight hotels—significantly increasing overview, control, and efficiency.
• Fail-safe infrastructure: The scalable IT infrastructure grows with the hotel group and is prepared for future requirements.
• Basis for smart hotel solutions: From smart room controls to networked building technology, the system creates the foundation for new technological solutions.

“With m3connect, we have created a digital experience that goes far beyond the conventional hotel experience and meets the technological standards of large international hotel chains. By centrally networking our hotels, we enable our guests to enjoy a seamless and personalized guest journey – no matter where they are. Thanks to state-of-the-art WiFi6 technology, we are now at the cutting edge of technology – and are ideally positioned to keep pace with every innovation in the future. This networked system gives us full control and maximum flexibility in our operations – a stable basis for further growth and for offering our guests new highlights time and time again.” – Zdravko Tudor, Director of Sales & Marketing, Sunčani Hvar

In the video, we join the Sunčani Hvar team to provide insights into the project – from the requirements and implementation to its significance for everyday hotel operations.

What used to be individual systems is now a complete digital experience – supported by a central IT infrastructure for hotels that is brand-compliant, future-oriented, and consistently guest-focused.

We would like to thank everyone involved for their trust and cooperation and for the excellent result.

Aachen, January 16, 2026 – Astore, the global purchasing organization of the Accor Group and individual hotels, has extended the partnership with m3connect, a specialist in digital hotel infrastructure, within its portfolio. Selected services – including high-speed Wi-Fi, WiFi4ALL, in-room TV platforms, and digital signage – are now centrally accessible through Astore to hotels in more than 40 countries across Europe and North Africa.

Hotels benefit from a quality-assured selection of digital infrastructure solutions that have been proven in many installations, meet established standards, and can be seamlessly integrated into various structures and operational models—regardless of location, size, or operator type.

 

Proven Technological Expertise – Now Available Across the Entire Astore Network

m3connect has been one of the trusted Wi-Fi service providers for numerous Accor Group hotels in Germany and Austria for many years. In this role, the company has implemented a wide range of challenging digitalization projects – with a deep understanding of the technical requirements, operational processes, and IT-specific standards within the group.

Through Astore, hotels across more than 40 countries in Europe and North Africa now gain direct access to selected digital solutions from m3connect — including high-speed Wi-Fi, WiFi4ALL (including gateway), IPTV, and digital signage. These core offerings form a reliable and scalable foundation for modern, brand-compliant IT infrastructures that can be efficiently deployed and centrally managed.

Core Technologies Accessible via Astore

As part of a modular portfolio, the solutions available through Astore include core digital technologies such as high-speed Wi-Fi, IPTV, and digital signage, forming a reliable foundation for consistent and scalable IT infrastructures.

Extended Modular Portfolio of m3connect

Beyond the solutions available via Astore, m3connect also offers a broader modular portfolio of digital infrastructure technologies and managed services. These can be seamlessly integrated into existing hotel environments and flexibly adapted to individual project needs.

This portfolio includes:

• Wi-Fi & LAN networks
• IPTV & In-room TV portals
• VoIP & telephony
• CCTV & security solutions
• Digital signage & conference technology
• Central control & system integration

As a full-service provider, m3connect supports hotels at every stage — from strategic consulting and planning through implementation, operation, and ongoing support. The benefits: a central point of contact, less coordination effort, standardized quality across all locations, and a future-proof, cloud-based system that can be flexibly adapted to different hotel brands, sizes, and regional conditions.

Proven, Efficient, Integrated – Inclusion After Rigorous Selection

The inclusion of specific m3connect solutions in the Astore portfolio followed a selection process based on long-standing experience, with particular emphasis on scalability, IT compatibility, and international rollout expertise.

“m3connect is a reliable partner for us in many Accor hotels, delivering technologically mature and operationally integrable solutions. The inclusion in the Astore portfolio provides a clear added value – for us as franchisees as well as for the hotels: it enables centralized, cross-brand procurement and thus facilitates the efficient implementation of our digitalization strategy across multiple locations.“ — Dmitry Slugin, Head of IT, The Chocolate on the Pillow Group

m3connect: One of Accor’s Preferred Partners for In-Room TV Solutions

At the beginning of 2025, Accor named m3connect as a preferred partner for its cloud-based in-room TV platform. The m3connect solution was particularly compelling thanks to its modern, clearly structured user interface with intuitive navigation and integrated upselling functions, which offer guests a contemporary user experience and offer hotels additional revenue potential.

The platform also meets all the technical requirements of modern hotel operations: centrally controllable, scalable, PMS-compatible, and immediately ready for use on existing TV sets, without additional hardware or costly conversions. Content such as welcome screens, streaming offers or additional services can be managed across brands and distributed efficiently, resulting in a consistent guest experience at all locations.

Standardized Technology for an International Network

As part of the Astore portfolio, hotels within the network — including Accor brands and other hotel groups —gain access through Astore to a focused range of m3connect’s digital solutions. These form key elements within m3connect’s extensive modular portfolio, offering a reliable and scalable foundation adaptable to international standards and diverse operational models. Depending on project needs and regional specifics, these solutions can be complemented by additional components from m3connect’s broader portfolio to support a comprehensive, future-ready IT strategy — enabling hotels to continuously refine and enhance their digital infrastructure.

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The m3connect solutions are now available via Astore in the following countries: Albania, Algeria, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Morocco, Monaco, Netherlands, North Macedonia, Poland, Portugal, Romania, Spain, Malta, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Tunisia, Ukraine, the United Kingdom and Uzbekistan.

We are pleased to announce an important expansion of our corporate group:

e-dynamics, a data analytics specialist with more than 25 years of experience, is becoming part of the m3connect Group.

With this step, we are bringing together two areas that are essential for the development of many industries: a powerful infrastructure as the technical backbone – from networks to WLAN and login systems to central interfaces – and the ability to analyze and leverage the data generated across these systems.

Infrastructure + Analytics: Two complementary strengths combined

For more than two decades, e-dynamics has specialized in preparing data from various operational and technical systems so it can be evaluated in a consistent structure. The company brings experience from projects with BMW, Bosch, Merck, and Deutsche Telekom – wherever large data volumes become valuable only through clean collection, validation, and modeling.

m3connect has been operating the digital infrastructure of numerous companies in the hospitality, retail, industrial, logistics and other sectors for many years. These connected systems generate extensive data every day – from CRM and loyalty information to network, performance, and touchpoint data. Until now, many of these data sources existed in separate systems and could only be linked to a limited extent.

With the integration of e-dynamics, we can now bring these data streams together in a unified structure and analyze them holistically. This reveals insights that were previously hidden – such as usage patterns, highly frequented areas, or operational potential.

Analyzing the entire data landscape as a key value driver

The connected data ecosystem opens up new opportunities for companies across industries – from manufacturing and retail to logistics, healthcare and hospitality. These include:

• Understanding processes, user behavior and decision paths across different systems, identifying patterns that previously remained hidden.
• Optimizing digital content, services and processes based on transparent usage across all applications and interfaces.
• Identifying economic potential more precisely, such as profitable segments or recurring trends.
• Making more informed investment, capacity and pricing decisions, as data from web, CRM, ERP, network and other operational systems are evaluated in context for the first time.
• Detecting operational or technical irregularities earlier by jointly assessing movement, usage and network data.

The key advantage: For the first time, all relevant information is available in a consistent context – regardless of industry, location or system environment. The integration of e-dynamics marks an important milestone – for our customers, for our group and for the next generation of data-driven solutions.

One strong team – now even stronger

For us, the integration of e-dynamics is more than a technological enhancement.
It expands our expertise, strengthens our organization and signals clearly how we are evolving as a group.

We are very much looking forward to our shared future.

Welcome to the m3connect Group, e-dynamics.

Image description (from left to right): Joachim Lanfermann, Ramona Juretzek (Managing Director, e-dynamics), Emilio Dragas (Managing Director, m3connect)

We’re proud to share that m3connect has been recognized as Partner of the Year FY25 in the Small & Medium Business category for the Middle East & Africa region at the Comstor & Cisco Summit and Reseller Excellence Awards!

This recognition highlights our commitment to delivering first-class solutions and implementing reliable, secure, and high-performance IT infrastructures together with our partners. It also reflects the success of numerous international hospitality projects, where our teams ensure the highest standards of quality and reliability worldwide.

Our international growth and the pace at which m3connect has evolved in recent years are mirrored in this award. With customers in 45+ countries and projects across North and South America, Europe, Africa, and Asia, m3connect has truly become a global player. Our office in the United Arab Emirates plays a key role in overseeing the Middle East & Africa region – now an essential part of our international business.

A heartfelt thank you to Cisco, Comstor, and all our colleagues for contributing to this success. We look forward to continuing our collaboration and reaching new milestones together.

Our technology is now used by customers in 40 countries – across five continents and a wide range of industries.

It’s a milestone that reflects steady, sustainable growth – driven by long-standing client relationships, new partnerships, and a team that shows up every day with dedication and expertise.

Some clients have been with us from the start, others joined over time – and new ones continue to place their trust in our solutions.
What makes this number meaningful to us? It stands for trust – and for technology that proves itself across different markets and use cases.

“Our international growth isn’t accidental. It’s built on technological clarity, scalable solutions, and a deep understanding of our clients’ needs. That’s what makes our approach work globally.” – Emilio Dragas, CEO, m3connect

Technology opens doors – trust turns it into progress. Thank you to everyone who’s been part of this journey.

Aachen, June 5, 2025 – When music meets thousands of people, good vibes alone aren’t enough – you need a reliable network. Once again this summer, m3connect is providing powerful 5G solutions to ensure stable and secure connectivity at some of Germany’s biggest festivals. After successful deployments in previous years, m3connect is back on site in 2025 – at the Kimiko Festival in Aachen, the international Summerjam Festival in Cologne, and, for the first time, the Rainbow Festival in Cologne.

Temporary 5G – The Backbone of Every Event

For each event, m3connect designs and operates a tailored private 5G network – completely independent from public mobile networks. The goal: a stable, high-performance infrastructure to support all essential event processes – from access control and point-of-sale systems to stage management.

The network enables key services such as:

• Cashless payment (e.g. via wristbands or apps)

• Access control and entry systems

• Crew communication and technical operations

• Real-time monitoring and network usage analysis

Each festival site is equipped with a customized radio cell layout, with integration closely coordinated alongside the event teams on location.

New Setup, Proven Execution

While m3connect has already supported digital operations at Kimiko and Summerjam in previous years, the technology will be used at Rainbow Festival for the first time in 2025. As with the other events, the entire infrastructure – including power supply, antennas, frequency coordination, and edge servers – will be temporarily set up on-site within just a few days and is fully scalable.

“What used to push networks to their limits can now be handled flexibly and reliably with a clean 5G setup – without compromising security or capacity,” explains Justin Eichenlaub, Head of Cellular Solutions at m3connect.

Technology as Part of the Event Plan

The collaboration with event organizers takes place in close coordination – from planning and setup through to live operation. m3connect handles both the network design and the integration into existing systems such as POS software, crew communication tools, media technology, and event apps.

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About m3connect

Since 2001, m3connect has become one of Europe’s leading wireless internet service providers, with offices in Aachen, Munich, Karlsruhe, Berlin, San Francisco, Šibenik (Croatia), and the United Arab Emirates. The company currently supports around 17,000 customer sites across more than 40 countries. As a pioneer in cloud technologies, m3connect has been expanding its proprietary platform for over 20 years.

A technology leader in wireless networking, m3connect delivers best-in-class internet connectivity with flexible design. The company works with state-of-the-art technologies such as WiFi, private LTE, and 5G, and develops innovative software solutions including SD-WAN and various digital applications. Its portfolio includes digital signage, guest infotainment systems, VoIP, VoD, and location-based services. m3connect also acts as a platform developer, integrating its solutions seamlessly into clients’ existing processes.

Aachen, May 7, 2025 – Today’s hotel guests expect more than traditional TV offerings – they want an entertainment experience that works as smoothly as it does at home. In collaboration with LG, m3connect now offers a fully native Chromecast solution on LG Hospitality TVs – a first that allows guests to stream content directly from their smartphone to the TV without the need for additional devices or personal logins.

The solution is Google-certified and offers hotels the advantage of simple, centralized management through the conn4 portal, enabling fast, privacy-compliant integration into hotel operations while significantly reducing the technical workload for staff.

Why “native” is a real step forward

Until now, many hotels relied on external dongles, set-top boxes, or proprietary solutions to offer streaming services to guests. These solutions were often complex, maintenance-intensive, or raised privacy concerns.
The new solution is a natively integrated alternative: Chromecast is now built directly into the hotel TV – with no additional hardware, no personal logins, and tailored to the needs of hotel operations.

Key benefits of native integration at a glance:

• BYOD Streaming: Stream directly from personal devices
• No Hardware: No dongle or external device required
• No Login: No personal data entry on the TV
• QR Code Pairing: Secure, room-specific, and intuitive
• Google-Certified: Officially approved for hospitality use
• Centrally Managed: Fully integrable and controllable via conn4

Quick and user-friendly use

After check-in, guests connect to the hotel Wi-Fi. The TV displays a unique QR code and numeric code that allow the guest’s device to be paired with the room’s TV – with no need for personal logins or app registrations. Guests can then cast content from their smartphone, tablet, or laptop directly to the screen – compatible with Android, iOS, and Chrome-based devices, without the need for additional installations.

The platform behind the solution: conn4

conn4 is m3connect’s central guest platform. It acts as the interface between network technology and user interface, bundling digital services such as Wi-Fi access, streaming functions, or guest information into one centrally managed system.
conn4 plays a key role in the Chromecast integration: it ensures secure, room-specific device pairing in the background and enables privacy-compliant use of the native TV function – with no technical effort required by hotel staff.

Secure and precise room-specific use of the native Chromecast function requires specialized network configurations, segmentation, and precise device assignments – needs that typically cannot be met by in-house hotel IT. conn4 takes over this complexity and enables a privacy-compliant, centrally manageable integration into daily hotel operations.

Strong technology, easy to use

“With LG, we’re expanding our range of native Chromecast integrations, giving hotels even more flexibility when choosing devices for a modern guest experience,” says Andreas Pohl, VP Product Development at m3connect. “Following our successful collaboration with Philips, we’re now offering a fully integrated solution on LG Hospitality TVs as well – one that meets both guest expectations and the demands of efficient, seamless hotel operations. We’re already working on the next integration for Samsung Hospitality TVs to further expand our platform and provide hotels with a consistent solution across different manufacturers,” Pohl adds.

The native Chromecast integration is now available for hotels using supported LG Hospitality TVs. The solution is Google-certified and meets all requirements for stable and secure use in hospitality environments. With this step, m3connect adds another leading TV system to its existing offering. More information and a list of supported models are available upon request.

 

About m3connect
Since 2001, m3connect has become one of Europe’s largest wireless internet service providers – with offices in Aachen, Munich, Karlsruhe, Berlin, San Francisco, Šibenik (Croatia), and the United Arab Emirates. m3connect serves approximately 17,000 customer locations in over 40 countries and has been expanding its self-developed platform as a cloud technology pioneer for over 20 years.
As a technology leader, m3connect delivers wireless best-in-class internet networking with flexible design. The company works with state-of-the-art technologies such as WiFi, private LTE, and 5G, and develops innovative software solutions like SD-WAN and various digital applications.
Its portfolio includes digital signage, guest infotainment systems, VoIP, VoD, and location-based services. m3connect is a platform developer and integrates its solutions into the existing processes of its customers.

 

Please send a copy or link to any publications to:

Press contact m3connect
Emina Iljazovic
Marketing & Communications Manager
m3connect GmbH
Pascalstraße 18
52064 Aachen
Email: e.iljazovic@m3connect.de

From April 28 to 30, 2025, m3connect will be attending the IHG Technology Conference EMEAA West at the InterContinental Istanbul as a platinum sponsor.

As a trusted partner, we have been supporting the implementation of IHG Connect across Europe, the Middle East, and Africa for many years. With experience from numerous projects, we are well-acquainted with the technical requirements, standards, and processes within the IHG Group. We support hotels in deploying and operating cloud-based, centrally managed network infrastructures. In doing so, we implement standardized network concepts that provide a consistent infrastructure across IHG – reliable in operation and designed for scalability and future growth.

The IHG Technology Conference is a great opportunity to engage directly with IHG stakeholders, share experiences, gain new perspectives, and initiate joint developments.

Our General Manager EMEA, Jeroen Wisse, will present insights into our work with IHG Connect. His session will focus on key network requirements and common challenges in international rollouts – particularly around integration, scalability, and operational reliability. Our long-standing experience with IHG’s technical standards and internal processes forms the foundation for these solutions – and will be illustrated through concrete examples from practice.

We look forward to engaging with project managers and technical stakeholders who are shaping the digital infrastructure of the IHG Group – and creating long-term value in the process.

 

Efficient IT Solutions as the Key to Success

Aachen, March 13, 2025 – B&B HOTELS is growing rapidly and relying on innovative technologies to support its expansion. In close partnership with m3connect, B&B HOTELS is optimizing its IT infrastructure and digital processes, utilizing the “Hotel in the Box” solution for fast, secure, and efficient IT integration at new locations.

B&B HOTELS has established itself as one of the leading hotel groups in the value-for-money segment. With a clear vision and an impressive expansion strategy, the hotel chain has positioned itself not only as a favorite for budget-conscious travelers but also as a benchmark for quality and modern hotel concepts.

Since opening its first hotel in Germany in 1998, B&B HOTELS has continuously pursued growth. In 2024, the company reached a major milestone: over 850 hotels across Europe—including Germany, Austria, Italy, and the United Kingdom—were successfully opened or acquired. Particularly in Germany and Austria, the hotel chain continues to pursue ambitious plans, aiming to operate 400 hotels by 2030.

Technological Advancement in 2024: B&B HOTELS Relies on Its Partnership with m3connect

This success is built not only on a strong brand and concept but also on a robust, scalable IT infrastructure that enables B&B HOTELS to meet the demands of modern hospitality. This is where m3connect comes in—a long-standing partner supporting B&B HOTELS in digital transformation and efficiency improvements.

Since 2019, m3connect has been the IT partner of B&B HOTELS, providing a comprehensive range of services from a single source. Their solutions include high-performance WiFi installations, VoIP systems, TV integration, and SD-WAN, all tailored to B&B HOTELS’ requirements. Together, the two partners developed the “Hotel in the Box” solution, which enables a fast and reliable IT integration for new locations.

This all-in-one system consolidates key IT components into a compact network cabinet, including access gateways, RUCKUS switches, UPS systems (uninterruptible power supply), and an LTE modem for a stable, fail-safe internet connection. Additionally, the “Hotel in the Box” solution meets B&B HOTELS’ high-security requirements, ensuring comprehensive network protection. The network cabinet is pre-configured and tested by m3connect, so when it arrives at a B&B HOTELS site, it only needs to be connected to be operational. This minimizes time and costs, reduces technical efforts, and ensures seamless integration of new hotels into the existing IT infrastructure.

Maximum Efficiency: Fast Integration of New Locations

A standout example of this successful collaboration is the rapid connection of 30 hotels to the B&B HOTELS network within a very short time. On one particular day, eight hotels were successfully integrated simultaneously. This project demonstrates how effectively the “Hotel in the Box” solution is deployed in daily operations and how m3connect actively supports B&B HOTELS’ ambitious growth strategy with innovative IT solutions.

“2024 was a great year for our collaboration with B&B HOTELS: over 50 acquisitions, more than 30 renovations, over 30 new locations in Italy, and many other successful projects,” says Karlo Bjelic, Account Manager at m3connect. “With innovative concepts like ‘Hotel in the Box’ and a trusted partnership, we demonstrate how technology can drive growth and efficiency in the hospitality industry.”

As one of Europe’s largest Wireless Internet Service Providers, m3connect supports approximately 17,000 locations in over 27 countries worldwide. For more than 20 years, m3connect has been a pioneer in cloud technologies, continuously expanding its proprietary platform. Utilizing cutting-edge technologies such as WiFi, private LTE, and 5G, alongside solutions like SD-WAN and digital applications, m3connect delivers flexible and scalable solutions tailored to the needs of the hospitality industry.

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Hotel in the Box – The Smart Solution for a Modern Hotel Network

With B&B HOTELS’ rapid expansion, the need arose for a hotel network that combines resilience, failover security, flexibility, and scalability. The goal was to handle increasing bandwidth demands while seamlessly integrating new locations and applications.

Together with m3connect, B&B HOTELS developed a powerful network that advances the hotel chain’s digital transformation. It features intelligent and redundant data center networking, a flexible SD-WAN (Software-Defined Wide Area Network), an LTE-based backup solution, and a centralized structure with effective multi-provider management.

At the heart of this development is the “Hotel in the Box” solution, which integrates all essential components into a compact network cabinet. Gateways, core switches, backup systems, as well as PCs, printers, and thin clients, are pre-installed, tested, and shipped as a ready-to-use package. This solution was developed in close collaboration with B&B HOTELS to address space constraints and logistical challenges efficiently while simultaneously reducing costs.

The pre-configured and tested network cabinets are delivered as a complete solution. On-site, technicians no longer need to unpack, install, and configure individual components—the cabinet simply needs to be connected and is immediately operational. This significantly accelerates setup and ensures a seamless integration of new hotels into the existing IT infrastructure.

The “Hotel in the Box” Solution: Efficient and Future-Oriented

The “Hotel in the Box” solution is a prime example of efficient, future-proof IT infrastructure, helping B&B HOTELS navigate the challenges of a dynamic market. Thanks to this solution, 30 hotels were integrated in record time—with eight hotels going live on a single day. This level of efficiency is key to keeping pace with B&B HOTELS’ rapid expansion.

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About m3connect

Since 2001, m3connect has become one of Europe’s largest Wireless Internet Service Providers, with offices in Aachen, Karlsruhe, Munich, San Francisco, the United Arab Emirates, and Šibenik (Croatia). Supporting around 17,000 locations across 27+ countries, m3connect has been at the forefront of cloud technologies for over two decades, continuously expanding its proprietary platform.

As a technology leader, m3connect provides best-in-class wireless internet connectivity with flexible designs. The company works with state-of-the-art technologies such as WiFi, private LTE, and 5G, offering innovative software solutions like SD-WAN and various digital applications. Its comprehensive service portfolio includes Digital Signage, Guest Infotainment Systems, VoIP, VoD, and Location-Based Services. m3connect is not just an integrator but a platform developer, ensuring seamless integration into customers’ existing processes.

 

About B&B Hotels

B&B HOTELS is one of the most important economic hotel groups in Europe. Founded in Brest in 1990, the group has a network of more than 850 hotels in 17 countries in Europe, Brazil and America. B&B HOTELS is positioned in the Value for Money sector and aims to offer its customers comfort and quality at the best value for money. B&BHOTELS has been present on the German market since 1998 and is currently represented with over 220 hotels in more than 110 cities. Further information can be found at bbhotels.com.

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Press Contact – m3connect

Emina Iljazovic
Marketing & Communications Manager
m3connect GmbH
Pascalstraße 18
52064 Aachen
Tel.: +49 241 980 986 167
E-Mail: e.iljazovic@m3connect.de

For publication or editorial use, please send a copy or notification with a link to e.iljazovic@m3connect.de.

Visit us from March 18-20 at IHTF Europe 2025 | 📍 Booth 28 & 29

The hospitality industry is facing growing challenges—rising guest expectations, digital transformation, and the need for efficient processes. m3connect provides the technological foundation to future-proof hotels. At the International Hotel Technology Forum Europe 2025, we will showcase solutions that integrate networks, IT management, and entertainment into a powerful, unified concept.

Our comprehensive IT solutions for hotel chains

• End-to-end network solutions: Hotels need stable, high-performance networks. We design tailored concepts, implement them, and manage ongoing operations. The result: higher efficiency, less effort, and optimized costs.
• Technical infrastructure for modern hotel management: From routers and access points to TV systems and headend stations, we provide everything hotels need for a secure, stable, and connected IT infrastructure, ensuring seamless interaction between all components.
• Cloudification and virtualization: Less hardware, more control. We seamlessly integrate cloud solutions into existing networks, giving hotels greater flexibility and scalability. Virtualizing applications enhances security while reducing physical infrastructure needs.
• Developing IT standards & ensuring long-term optimization: Standardized IT enables consistent service quality, simplified maintenance, and streamlined processes across all locations. We create customized IT standards that align with hotel processes, operational needs, and growth strategies—ensuring they work long-term and continue evolving.
• Unified IT standards for efficiency and scalability: A standard is only valuable when consistently implemented. We ensure that all locations follow the same IT guidelines, optimizing processes and reducing operational costs sustainably.
• Our conn4 solution: Centrally manage WiFi, infotainment, VoIP, and digital signage while delivering personalized content for a seamless, connected hotel experience.

Introducing our new TV portal

At IHTF Europe 2025, we are also introducing our new TV portal. We look forward to discussing industry trends, exchanging insights, and hearing your feedback!

📍 Visit us at Booth 28 & 29.

On February 11th and 12th, 2025, m3connect will be participating in the International Hotel Technology Forum Middle East & North Africa (IHTF MENA) at the JW Marriott Hotel Marina in Dubai. The event brings together leading technology providers and decision-makers from the hotel industry in the EMEA region to present innovative and forward-thinking solutions. 

Our Contribution to the Future of Hotel Technology: 

At IHTF MENA, m3connect will present a versatile portfolio that helps hoteliers optimize their processes, reduce costs, and enhance the guest experience sustainably. 

Our Competencies at a Glance: 

IT Networking: With our holistic approach, we provide customized network solutions – from planning to implementation. We develop a tailored concept and manage the entire process, from setup to ongoing operation. This ensures maximum efficiency and significant cost savings. 

Technical Equipment: We offer everything your hotel needs: from the right hardware, routers, and access points to modern TV systems and advanced headend systems. Our solutions are based on innovative technologies that not only improve the guest experience but also make operational processes more efficient. 

Cloudification and Virtualization: We seamlessly integrate cloud applications into your network and offer flexible and scalable solutions. Additionally, we enable the virtualization of your applications in our own data centers to further enhance security and flexibility. 

Implementation of IT Standards: By implementing standardized IT concepts, we improve the efficiency of your network structure and enable easy management, maintenance, and troubleshooting. These standards ensure consistent quality and contribute to resource savings and cost reduction. 

Development of Standards: As your partner in optimizing hotel processes, we advise you on developing standards tailored to your needs. Together, we implement these standards to ensure smooth operations across all locations. Even after implementation, we remain by your side to ensure long-term success. 

Our All-in-One Solution for Your Guest Experience: With conn4, our solution specifically designed for the hospitality industry, you can manage guest Wi-Fi, infotainment, VoIP, and digital signage centrally via an easy-to-use dashboard. The integrated Content Management System (CMS) allows you to create marketing campaigns effortlessly and display them on all hotel devices as well as guest devices. 

A first look at our new TV portal: We are also presenting our new TV portal for the first time and look forward to discussing it with you and hearing your thoughts. 

Meet Us in Person! 

Our solutions are already successfully used by leading hotel chains such as AccorInvest, B&B Hotels, Marriott, and many other renowned companies. Get inspired and learn on-site how your hotel processes can be optimized. 

📅 Date: February 11-12, 2025 

📍 Location: JW Marriott Hotel Marina, Dubai 

We look forward to speaking with you!